Home Blog Page 243

How the Race Was Won (On ZwiftPower): Zwift Classics, Watopia Cup

How the Race Was Won (On ZwiftPower): Zwift Classics, Watopia Cup

Having lost a significant amount of weight (32kg,) I’ve spent the last 12 months or so floundering as either a very, very low A or a high B. Racing A I struggled to even hang on to the front group on a flat route, and as a B I would lose the group on short inclines like the last of the Esses in Watopia or basically anywhere in New York.

Because my weight essentially determined the category I was in (obviously watts were also a factor) and I don’t have good one-minute power, racing was a struggle.

With my (not so) new (anymore) job, the times that I’ve been able to race have been limited. I will generally start at about 0830 and finish around 1900. I have meetings with my Californian colleagues once they wake up, with my being in the UK, so 1600-1900 is often a busy time for me. This means that I will generally ride between around 1300-1500 on a weekday.

I love my job and spending time with my US colleagues, but the times that I ride normally aren’t conducive to larger racing events. I’m also extremely thankful to be working for a company that gives me the flexibility to be able to ride 1-2 hours each work day, supporting my fitness and mental health by doing so. But through racing less, I’ve lost a decent amount of muscle and put on a bunch (11kg) of weight.

My team recently launched our new outlook on individual racing – firstly with our Crit Racing series and now with the Zwift Classics. This gives everyone a chance to race, with 16 options daily and a new route each week (with the Crit Racing series, there were 5 courses which changed daily). All of a sudden this meant there were races available, with decent attendances, times that suited me. Hello pain!

Dropping My Cat

For my first attempt at racing in the Classics, I was a very, very low B (I think in Category Enforcement terms I was 3.21w/kg). I managed to hold the group at the start, but then there was a minute long 10% incline.  I’ve mentioned my one-minute power! Bye-bye group! Came third last 🙂

On Friday my decline had steadily continued to being a Category Enforced C rider, coming in at a princely 3.196w/kg (I have received suitable levels of abuse from my team (thanks Sean, Simon!) and entered the 1310 race. There was a decent attendance with 22 C racers by the time the timer hit zero.

The route was Two Bridges Loop, starting with a gradual incline almost straight out of the pen, into the Esses, and then the start of the Reverse Hilly KOM, before taking the bypass back down the hill towards the start/finish line. Three laps of fun!

The Start

It’s probably been about a year since I last entered a C race, so I had genuinely no idea what to expect. I was worried that I’d lose the group on the first incline out of the pen, so I had a good warmup and was ready for battle!

It was the usual fast start to the race, but not too brutal and the first incline was relatively steady at around 3.5w/kg. I kept being a bit of a novice and poking my head out the front before being swarmed by the rest of the pack. I got to the top and tried my best to remain in the middle of the group. Then came the Esses – I’ve been dropped on the last of these so many times and again wasn’t sure what to expect, so kicked hard and hit the top in around 2nd place before coasting down the hill.

Then we came to the reverse KOM and I hit the start line, placed poorly, as usual, in the back half of the pack. Luckily I had a feather, which I used on the corner where the gradient spikes sharply and kicked. HARD. I moved my way to the front of the group and a few others kicked to go with me. By the time we reached the descent, we had a group of 6 with a lead of about 7 seconds.

We held our lead for most of the second lap until we were just about to hit the KOM again.  I jokingly messaged and said we should try and break them again to get our little group back. This climb felt like the hardest of the three and I got shelled out the back of the lead group of about four by a couple of seconds. This meant I had to work really hard on the downhill, but thankfully caught the group by the time we were back on the flats and took a deep breath (or possibly more like erratic panting).

Final Lap Ramp

Beginning the final lap

For the final lap I figured no one was going to go absolutely berserk on the last climb, because hanging on to a lead with a group descending behind is probably ill-advised. But we still hit the climb hard and all six of us crested together and coasted down the hill.

At this stage, I’d already picked where I was going to start my sprint. Two bridges (funny, given the name of the route) from the finish line was a good marker and around 300m out and seemed a good place to ramp it up. I’m terrible at picking up on when others start to go and will always pick a point where I want to go from. I’d been ramping through my gears for about the previous 300m and then I gave it everything I had. I was at the back of the group of six and was worried I’d left it too late before I surged through in the last 50m and ROARED as I crossed the finish line! I had won!

But I hadn’t. I was in second place, 3s behind the actual winner. He’d played a tactical blinder and used his ghost powerup and had (presumably) gone about 5s earlier than anyone else. Because no one could see him, no one chased!

If It’s Not On ZwiftPower…

So whilst feeling a mixture of elation and disappointment, I did what any self-respecting Zwift racer would do and opened ZwiftPower. The racer who had beaten me hadn’t connected their account and because results are only real if they’re in ZwiftPower, I had won!

I’d had a thoroughly enjoyable 35 minutes or so and would encourage everyone to give the Classics a go. The fields are good, this one especially, is a really fun racing route and I can’t wait to do it all over again on the Casse-Pattes route in France!


Mountain Biking on Zwift: a Wishlist

Mountain Biking on Zwift: a Wishlist

Repack Ridge, Zwift’s first mountain bike trail, launched in October 2019 as a way to test steering using the Companion app. It was a fun little 3km stretch of singletrack full of the twists, drops, and scenic views mountain biking is known for:

But development on the mountain bike side of things essentially stalled after the Repack release. Sure, we’ve seen more mountain bikes added to the game (6 total now, including the initial “Zwift Mountain” bike). And the Makuri Islands Temple KOM has a singletrack width similar to Repack.

Yet it feels like Zwift has nearly abandoned the MTB side of things. And that’s a shame. Because just like the fun it brings to the outdoor riding scene, MTB has a lot of fun it could bring to Zwift. Here are some MTB-specific upgrades I’d love to see Zwift roll out in future releases.

#1: More Trails

While Repack Ridge and the Temple KOM offer a nice singletrack feel, there’s not one dedicated singletrack route in all of Zwift.

Making it happen wouldn’t even require Zwift’s art team to create new trails – they just need to create routes using existing trails. Two simple ideas would be a dedicated Repack Ridge route which loops riders, or bringing our Dirty Temple KOM Loop Rebel Route into the game.

But really, I’d love to see Zwift release some fresh singletrack specifically designed to deliver a MTB-like experience. Repack Ridge does a pretty good job of this, but more could be done. This brings me to my next point…

#2: More MTB Trail Features

I’d love to see new MTB trails with the features Repack Ridge has, plus more:

  • Narrower trails. This may require routes to be one-way only, but I’d be OK with that.
  • That “tree tunnel” effect, when the surrounding vegetation is just inches away from your bars.
  • Riding through a stream and splashing up water.
  • Tight turns and punchy short climbs for a rollercoaster feel.
  • “Flow” sections that are slightly downhill, rolling, twisting… fun!

#3: New Surface Type(s), Modified Speeds

One major component of Zwift’s physics is its Crr settings for various road surfaces. There’s just one dirt surface defined (aptly named “dirt”), which means we don’t have, say, rough and rocky dirt that rolls better on a MTB than smooth “gravel road” dirt that rolls faster on a gravel bike.

This should change. Make the singletracks include sections (or the entire trail) of rougher road that roll faster on the knobby, fat-tired MTB rigs. You could still ride them with a gravel bike, but you have to go slower and it feels silly, just like it would IRL. And a road bike should roll slower still, at speeds that say “I’ve made a terrible mistake in bike choice today.”

Beyond a new singletrack surface type, additional surfaces like mud or deep sand could make things even more interesting for mountain bikers.

#4: Steering Not Required

Steering shouldn’t be required on any new MTB trails, and in fact I think it should be removed as a requirement for Repack Ridge.

Most Zwifters don’t own steering devices. I personally own three (Elite Sterzo, Elite Rizr, and the Wahoo KICKR Bike), but I don’t use any of them regularly because I don’t really enjoy the steering experience. It’s not something I want to think about on Zwift, because it doesn’t feel natural (steering on a bicycle is often more about leaning and even countersteering than it is turning the handlebars).

Perhaps steering could be an optional mode, complete with speed penalties for poor steering like Repack Ridge has now. But don’t make us steer to enjoy MTB goodness.

#5: MTB-Specific Kit

Let me kit out my virtual self with baggy shorts, full-finger gloves, looser jerseys, and a full-face helmet. Or at least a MTB helmet with more head protection and a visor.

MTB riders have a particular look, and forcing them to appear like roadies in game almost feels like a slap in the face. Maybe we could turn leg hair on or off as well?

#6: MTB Racing Features

Back in 2019 we organized a few Repack Redux races on the newly-released Repack Ridge. They were sort of casual, fun affairs in the spirit of the original Repack races.

What if Zwift created some race-specific features for MTB events? One that comes to mind would be making passing much more difficult: perhaps an inability to pass other riders on narrow sections of trail, or requiring a BIG boost of power to make a pass. This would replicate some of the feel of IRL mountain bike racing, which is wholly different from road racing when it comes to overtaking.

#7: Base Resistance Slider

The highest gear on a typical mountain bike (34×10) delivers ~20% fewer gear inches than the highest gear on a typical road bike (52×11), and that can cause problems when going hard on Zwift… especially downhill!

If you’re riding your MTB gearing on a direct-drive trainer and need to sprint in a race, you may very well run out of gears.

One way to fix this would be Zwift adding a simple “base resistance slider” to their main menu. Default it to 0, but let riders slider it left or right to decrease or increase how much resistance is added to their trainer across all terrain. Slide it all the way to the right and it would feel like you’re on a 5% grade when you’re on flat ground (and a 5% climb would feel like 10%, and a 10% downhill would feel like a flat road… because Zwift halves the downhill resistance. Confused yet? Just trust the math.)

Like Trainer Difficulty, this wouldn’t change your speed in game – it would just change which gears you’re using, and let lower-geared riders avoid spinning out.

(This feature could actually add some interesting training angles to Zwift as well. For example, roadies could bump up their base resistance across all rides so they’re forced to ride lower gears with less flywheel inertia, as a way to train for long climbs.)

#8: Speed-Based Lines/Behavior

Currently on Zwift, your avatar takes the same line around corners and other road features regardless of speed. Of course, this isn’t how cycling works in the real world (which is why we’d love to see smart autobraking), and it’s certainly not how riding works on narrow dirt trails.

What if your avatar took different lines or somehow behaved differently based on the speed you’re traveling into a feature? For example, perhaps you overcook a corner and go off the trail a bit into slower-rolling weeds and rocks.

This might be too much to ask until Zwift builds braking controllers into the game, but perhaps for now this feature could just penalize you for going too slow. Examples:

  • Jumps! Hit the feature with enough speed and you catch air. Too slow and you get auto-braked as you roll over the backside like a n00b.
  • Steep climbs: if your speed drops too much, your avatar gets off and pushes the bike up the hill (we’ve all done it IRL). Imagine a race with a mixture of riders still pedaling and avatars frantically scrambling up the punchy climb! (This could also work in water or sand crossings.)

Your Thoughts

Would you utilize the MTB-specific features above if they were released on Zwift? Do you have any great ideas for additional features for the fat-tire crowd? Comment below!

Thanks, Nathan

Special thanks to Nathan Guerra of Zwift Community Live, who took the time to bounce ideas for this post back and forth. While I’m just a casual mountain biker, Nathan is a pro-level rider who was ranked #1 in the USA multiple times. I ran my ideas past him to make sure they made sense, and he added a few ideas of his own!


Castelli’s July Epic Ride: Tuesday, July 26

1

Castelli’s July Epic Ride: Tuesday, July 26

It’s Castelli’s Epic ride on Tuesday 26th July, at 6:25pm BST/10:25am EDT/7:25am PDT.

For those not familiar with the “Castelli Epic,” these are monthly rides that are bit longer than normal which give you the opportunity to win some premium cycling apparel from Castelli. 

This month, Castelli are giving away their Climber’s jersey 3.0 SL and Premio bibs.  These are premium offerings and I can personally testify to their quality, having treated myself to the previous model of the jersey which this latest version builds upon.

As usual, you get a chance to win these items by staying close to the yellow beacon during the ride and at a set point, a photo will be taken and the closest will win.

Leading the event is Castelli Ambassador Lars Blesvik.

If you have not ridden with Lars before, you are in for a treat.  Riding with Lars is like riding with an encyclopaedia of cycling. His knowledge seemingly knows no limits and he will be discussing the history of the Tour de France Femmes.  

Lars has the most incredible ability to tell a story at the same time as keeping the required pace on Zwift, whilst simultaneously fielding questions – not an easy task by any means. Add to this the fact that this month’s ride is ascending the Alpe du Zwift, being hosted on the “Road to Sky” route, it it’s clear this event is really going to test his skills.

For those that are interested in joining Lars and the rest of the team for the ride, you can sign up here.

More About the Apparel On Offer

The Climber’s jersey is an update from last year’s model, with refreshed designs. This is a premium product and part of their Rosso Corsa range. 

Key features of the jersey include:

  • CFD-based fabric placement and seam construction
  • Engineered rapid cooling, light weight and aero efficiency
  • Flusso 3D fabric on front and side panels
  • StradaPro 3D back for breathability
  • Air Mesh sleeves with raw-cut sleeve ending
  • YKK® Vislon® zipper
  • 3 rear pockets

Men’s and Women’s versions are available. 

The Premio Bibs are “next level” when it comes to cycling shorts, Castelli classes them as “comfort performance short.”

Their specifications are impressive and this is reflected in their price tag, which makes having the chance to win a pair an opportunity not to be missed.  Specifications include:

  • Gradient stretch woven fabric for the right support in the right place
  • Woven fabric weighs 30% less than comparable knit fabric
  • Perforated back bib panel with lie flat bib straps that don’t bind at shoulders
  • Integrated gripper elastic at leg ending holds short in place without need for extra silicone grippers
  • Laser-etched logos with RossoCorsa at centre back and black scorpion shadow logos at lower legs
  • Progetto X2 Air Seamless seat pad

There are versions for Men and Women.

Sign up for the event at zwift.com/events/view/3074321

For more information, visit Castelli’s Strava club page here.


The Wrap, Episode 1

6

The Wrap, Episode 1

This week saw the launch of The Wrap, a new weekly vod/podcast series presented by Zwift Community Live.  The show is all about showcasing the awesome Zwift community, from upcoming events to must-have tech to community guests to the all-important avatar fashion segment.  The live nature of the show means that hosts Nathan Guerra and Anna Russell can interact directly with those watching, gaining valuable insights and opinions across a wide range of topics.

Episode 1 covered the topics of Zwift and IRL racing: are they in complement or competition?  How has Zwift motivated and created a thriving community?  A wrap-up of the week’s events: Wednesday Worlds, Zwift Classics, Watch the Femmes group rides, and the upcoming SISU racing Women’s Tour.  The Fashion spotlight was on the Vegan Cyclist Eliel Fruit FUNdo kit and must-have tech showcased the Voice Attack app for voice-controlled bike changes.

Catch the show next week for all things Tour de France Femmes avec Zwift (make sure to join our virtual league team #84607887), new tech, and fashion of the week. 

Listen on Apple podcasts at https://podcasts.apple.com/nz/podcast/the-wrap/id1635885931


SISU KQOM Season 2 Races Announced

SISU KQOM Season 2 Races Announced

SISU Racing has announced a second season of their innovative race series featuring a fun twist: it’s focused more on your segment time through a KQOM climb section than on your finish position.

The SISU KQOM series begins July 26th and runs weekly through September 6/7 for a total of seven races.

See all upcoming events in the series >

Race Specifics

  • Riders will enter according to Zwift’s category enforcement.
  • Riders can race in any time slot across the series.
  • All grades will depart simultaneously, with all riders visible on the course.
  • Z Power and riders without heart rate data will be removed from the results on ZwiftPower.

Schedule and Course Details

Race 1: July 26/27

  • Route: Watopia Figure 8, 1 Lap
  • 29.8km long, 234m of elevation
  • KQOM Segment(s): Hilly Reverse and Hilly Forward

Race 2: August 2/3

  • Route: Greater London 8, 1 Lap
  • 24.3km long, 256m of elevation
  • KQOM Segment(s): Box Hill

Race 3: August 9/10

Race 4: August 16/17

Race 5: August 23/24

  • Route: Knickerbocker, 1 Lap
  • 22.9km long, 346m of elevation
  • KQOM Segment(s): NYC

Race 6: August 30/31 (Queen Stage)

Race 7: September 6/7

See all upcoming events in the series >

Point Scoring

Scoring includes finishing position, but is heavily weighted toward your KQOM segment times:

  • KQOM FTS 50,45,40,38,36,34,32,30,28,26,24,22,20,18,16,15,14,13,12,11,10,9,8,7,6,5,4,3,2,1
  • Finishing Points 25,20,15,12,10,9,8,7,6,5 (and 4 for all other finishers)

The top 30 riders in each race are then awarded the following Championship Points based on their combined KQOM and Finishing Points position in the race:

50,45,40,38,36,34,32,30,28,26,24,22,20,18,16,15,14,13,12,11,10,9,8,7,6,5,4,3,2,1

Individual and Team Competitions

Each rider’s best four Championship Points results will count towards the championships.

The individual rider with the most Championship Points wins for the season. There is also a team championship, with scoring based on your team’s four highest point scorers from each race. Team championship requires three finishers in four races.

Questions or Comments?

Share below!


Notable Zwift Events for the Weekend of July 23-24

1

The men’s Tour de France is coming to an end but the women’s event, the Tour de France Femmes avec Zwift, is just commencing! So this week’s events reflect an exciting weekend of racing ahead.


Watch the Femmes – Stage 1

The Tour de France Femmes avec Zwift is starting on Sunday and Zwift have set up a nice website detailing the event which includes a brilliant page showing how to watch the races in your country.

To tie into this, I am highlighting the events that run throughout the weekend, but in particular this event: Stage 1 of Zweift’s Watch the Femmes Mission. This 29.7km group ride a 4-lap event on the Champs-Élysées mirroring the start of the Women’s race which commences on Sunday.

Ride it like a race, ride it like a social ride. Just be sure to Watch the Femmes!

Multiple dates and timeslots
See a list of upcoming events at zwift.com/watch-the-femmes-mission


Mountain Massif – The Race

The penultimate stage of the Tour de France usually consists of a time trial or a race that more often than not has a mountain top finish.  For that reason I have selected this event, since it finishes on top of the Epic KOM. 

Race the “Climber’s Gambit” course and enjoy a battle up the Epic KOM to the finish.  In addition you unlock the new Mountain Massif jersey for your efforts!

Saturday July 23 – two timeslots
7:30am GMT/3:30am EDT/12:30am PDT and 2pm GMT/10am EDT/7am PDT


Zwift Classics – Watopia Cup

I decided to give this a try this week. It was fun, consisting of 3 laps of the “Two Bridges Loop” totaling 21.8km.

I misjudged the climb at the end of the lap. This bit split the pack and I was left time trialling with a group of 4 for the remaining 15km. It’s surprising how quickly you get out of practice with Zwift if you don’t race events like these regularly! So, if you want to rediscover your technique, this is a good event to try.

Read more about the Zwift Classics race series >

Multiple dates and timeslots
See a list of upcoming events at zwift.com/events/tag/zwiftclassics


Chasing Yellow: Stage 18

The end is in sight for those valiant Zwifters who have tackled the 17 previous stages of the Chasing Yellow event series.  I’m not sure what is more impressive (and difficult), racing the stages or being able to juggle your agenda to compete in all the events! But as they say in cycling, “Chapeau” to those that have managed the task.

This series finishes with stage 18 on the Champs-Élysées.  I would like to think this will mirror the Tour where there is a leisurely ride until the final lap when people will sprint, but this is Zwift, so I am sure the racing will be flat out from the start of this 5-lap, 36.3km final stage!

A huge “congratulations” to those who have completed the entire challenge, which involved 18 stages, 558km, and 8,764m of climbing.

Sunday July 24 @ 12:15pm UTC/8:15pm EDT/5:15am PDT
Sign up at zwift.com/events/view/3042833

Your Thoughts

Got other events that stand out this weekend? Share below in the comments!

Open The Road Episode 2 – Certain Change

0

Open The Road Episode 2 – Certain Change

The Women’s Tour de France (formally named “Tour de France Femmes Avec Zwift” returns on July 24th after 33 years of absence. Episode Two of Wahoo’s Open the Road series explores the inevitability of change as it relates to the past, present, and future of women’s cycling.

While the men’s side of the sport has grown and seen teams spend more money and use more resources than ever before in the pursuit of performance and winning, the women’s side of the sport has not kept pace. With the addition of the women’s World Tour, the women’s Paris Roubaix, and now the return of the women’s Tour de France the momentum appears to be in favor and the demand for women’s racing is at an all-time high.

Change and progress are inevitable. Whether it be the changing of the seasons or technological advances that push humanity forward “change is meaningless unless we see it through.” It is the responsibility of each rider, race organizer, and fan to see the change through, to play their part in the progress and growth of the sport we are all passionate about.


7 Deadly Wins, Week 2: A Duel for the Ages

3

7 Deadly Wins, Week 2: A Duel for the Ages

The 7 Deadly Wins challenge is my personal mission to collect a gold trophy in every Zwift Classic, no matter how many tries it takes. You can follow the highs and lows on my Youtube channel, Zwiftaholics. 


Laps of Two Bridges Loop clock in at only 7km, so efforts up the punchy start of the Reverse KOM sure do come around quickly. I now know this is especially the case when you have an opponent who’s decided to essentially punch you in the face every time you climb it. 

I’m quickly learning that scoping out a Zwift Classics signup list any earlier than 5 minutes before the start is not time well spent. Whether it’s the appeal of this specific series or the easier access to upcoming races in the new home screen I don’t know, but it feels to me like race fields are exploding in the hour before the banner drops. 

As the clock ticked down, what had looked like a relatively thin field suddenly featured some fearsome rivals. In my stream I called out Andrii Karanfilov and Andrew George; both had impressive ZwiftPower rankings, strong 20-minute power, and potent sprints. They were names I would get to know well over the next 30 minutes.   

The first climb was uneventful, with barely an orange number to be seen, which lulled me into a false sense of security. After binning my first three powerups (anvils and ghosts) and rolling yet another ghost I decided to have some fun on the climb and launch a fake attack to see if I could trick some opponents into burning a match. It worked, but like a careless camper on a windy summer’s day, that spark turned into a fully fledged forest fire. 

George surged after (invisible) me, kicking from 6 W/kg to 9 W/kg and leaving me scrambling as I zapped back into view. The attack sparked a reaction from Karanfilov, who popped a feather and also surged past.  

What started as a cheeky tactic to trick my opponents into wasting some energy…
…quickly backfired on me as I was forced into an all-out effort just to hold on.

We crested with a three-second gap, but the group behind bunched up nicely and took advantage of the pack dynamics on the descent. 15 riders from the starting group of 46 remained in contention as we got the bell for the final lap. 

Here’s the video stream, queued up to the fun part so you can catch the final climb and the finish:

We had a lively chat window for the stream and they were all calling for an all-out effort on the KOM. I hit the segment with that plan in mind, but with no sign of last lap’s aggression at first I decided I’d sit in and take my chances in a reduced bunch sprint. George had other ideas. He once again lit up the second half of the climb, launching a 10+W/kg attack that only Karanfilov, myself, and a Danish rider called Lyksted could follow. And he got his gap. 

We were out of the draft but it wasn’t enough of a gap for George to push on solo for the line. At 700m to go he sat up, our group of four holding a slim two-second gap on a fast-closing chasing pack. They wound us in just as we hit 300m to go, but with several riders pushing 5+ W/kg just to close the gap there were some tired legs. 

George, Karanfilov and I all had the same idea, launching simultaneously at the second last bridge (seasoned Zwiftaholics viewers would know this is the optimal time to go). There’s a sizeable mental component to sprinting, and a “good head” as I heard one pro put it is just as vital as good legs. Putting myself out there with this challenge, having a great group of friends cheering me on via Facebook and YouTube, and knowing the calibre of the riders I was up against definitely had me in the right frame of mind to throw everything I had at these last few seconds. 

Added motivation = a new peak power PR on Zwift

The result? A new power PR on Zwift, my best race-ending 15s sprint in well over a year, and a shiny gold trophy, crossing the line a fraction of a second before George and Karafilov, who were only 0.04s apart themselves. It was a fittingly close finish to an epic battle, and one I am very glad not to have to go back and try again. 

Off to France to Watch the Femmes

We’re climbing again next week, taking on the Petit KOM around Casse-Pattes. Given that I literally wrote the book on this course (OK fine, not the book, but I did do the blog post) I should have the strategy sorted. To be honest, though, it’s quite simple. There aren’t enough lumps and bumps to shake out any serious contenders until the race hits the steeper ramps of the KOM. It’s anywhere from a hard two to five-minute effort for the Bs, depending on when racers choose to make their move. 

I’m unlikely to be the fastest rider up the KOM, so I’ll need to hope we can regroup on the descent and reel in any flyers in time for the flat sprint finish through the marina. 

And if watching me on YouTube isn’t exciting enough, there will of course be the Tour de France Femmes avec Zwift to light up your screens this week! The women’s peloton has delivered some incredible racing in 2022 and the stars are certainly lining up for this one. Speaking of which, I might need to channel my own inner Lorena Wiebes at the end of this week’s Classic if I hope to keep the streak alive.


An Interview with Isadore founder Peter Velits

2

An Interview with Isadore founder Peter Velits

Saalbach, a beautiful mountain town nestled in the heart of Austrian Alps, recently played host to the Global Bike Festival.  One of the event’s key sponsors was the cycling clothing company Isadore which was founded by twin brothers and professional cyclists Martin and Peter Velits in 2013 when they were still racing on the Pro Tour.

I sat down with Peter to hear how he managed the transition from a highly successful professional cyclist (he completed the Tour de France 6 times and finished 2nd in the 2010 Vuelta a España) to owning a very successful business.

Origins of the Company

Peter explained that he and Martin founded their company in 2013.  It’s interesting because the company wasn’t originally called “Isadore.”  The origin of the name is unconventional. Peter explained, “We were about to launch our website when someone asked if we had checked to see if the name hadn’t already been used.  When we checked, the name was already taken, so we had to come up with a new one.  There was one song by an American band that we liked, called ‘Isadore,’ it was not too long; it was not too short so we decided to use that. Simple.”

Martin (left) and Peter Velits

Peter explained that for years he and Martin wanted to do something outside of riding their bikes.  “We know products,” Peter stated and so, from there it was a question of sticking with what they understood and that was clothing. However, Peter admitted that “we were super naive and the whole process of manufacturing clothing was way different from what we thought.” It was “learning as you go,” as Peter described it.

Peter’s decision to retire from cycling in 2017 was borne out of three factors.  Firstly, he had a recent child that he wanted to be present for; secondly, the business that they had started years before was expanding and thirdly, he had not really recovered from an operation on his left leg and he was faced with the dilemma of dropping to a lower level of racing. Peter opted to focus on the business. 

Transition from Cycling

I asked about the transition from cyclist to business owner and Peter eloquently explained “there was no real transition. I just left the bicycle indoors and went to the office. The hours I would have spent training I focussed now on the business.”  Peter explained that for the last few years of his cycling career, he was running the business at the same time as competing, explaining that “after one race, Martin finished the stage and was straight on the bus calling suppliers.”  This was one of the main reasons that Martin retired only one year later, so he could focus on the business.

Isadore was and still is a family-run business with both brothers working in key positions along with their parents and Peter’s wife.  Peter explained that it was only recently that they appointed a Chief Financial Officer, an area Peter used to manage and a Product Designer, a role that Martin previously fulfilled.  This was required because the business is growing.

I was interested in understanding what skills from their cycling career had helped them achieve success in business. Peter insightfully explained, “Cycling is an endurance sport.  Endurance is needed in business; you have to go through bad times as well as good ones.  As a professional, you can have really good legs but that never lasts, then you go through a bad phase, it’s peaks and troughs, so sport is the same as business.”

Difficult Times

Talking of difficult times, we discussed the global pandemic and how that impacted the company.  Peter noted that initially they cut their budget and like everyone, worked from home. However as “lockdown” eased, there was an upturn in sales.  This was attributed to the fact that cycling was one of the few sports people could do (at home or outside) and there was a spike in sales. 

This increase was short-lived, however, and now there is a different challenge as a consequence of inflation.  Not only this, but Peter explained that Brexit also resulted in the evolution of their supply chain. With their garments being produced in Italy, Slovakia, Lithuania, and Portugal, it made it necessary to establish a partner within the UK to help with the issues that have arisen as a result of the UK leaving Europe. All problems which the brothers are navigating their company successfully through.  

Core Values – Sustainability 

Underpinning the success of their business is a set of values.  One core value is “sustainability.”  Long before it became mainstream, Peter and Martin ensured that this was central to their company.  As Peter proudly explained, “We were one of the first cycling brands to do it.  We used recycled material and even the packaging is recycled and biodegradable.  This is because when we received our new kit, there was plastic everywhere and we knew we could do better.”

The extent of their commitment to sustainability is evident. Since the start of 2022, they have even been using only multi-use biodegradable mailers. This has reduced the usage of cardboard boxes, resulting in lower package weight and consequently lower emissions. 

Furthermore, Isadore operates a “repairs or crash replacement service” which is where they offer a repair of your damaged garment, free of charge. If it’s beyond repairable, they offer a 50% discount on an exact replacement, or the closest possible option if that item is no longer available.

Their Products

Isadore offer the complete range of cycling clothing, including gravel options and an urban range.

Their jerseys are of premium quality. I rode in their “Alternative jersey,” and it really got put through its paces as I took it for a 120km ride that included 2400 meters of elevation up one of Austria’s highest roads, the Grossglockner, in temperatures reaching 30C.

The jersey performed well.  With three pockets, I was able to carry the necessary extras for a long day in the saddle. The pockets stretched significantly, ensuring there was no feeling of anything digging into my back.

The jersey was comfortable and despite the high temperatures, I did not feel I was overheating. The strong zipper made the jersey easy to open. 

Despite me battling the bike as I climbed, the jersey stayed in place, due to the strong elastic around the waist and arms. The stretchy side panels ensured there was significant give as I climbed out of the saddle.

The branding on the back of the jersey is discreet and subtle, making this a very elegant item of clothing. It won’t be long before this finds its way into the professional peloton.

Similarly, the “Alternative bibshorts” were simple and elegant in design but fully functional.  A nice black colour means they are interchangeable with any jersey.

Like the jersey, the shorts had good elastic around the legs which included tiny rubber dots that hold them in place by gripping your skin.

The best feature of the shorts is the padding, though. Just the right thickness so that after 5 hours in the saddle, I was still pedaling without discomfort.    

Overall, these are excellent, well-constructed items of clothing that combine simplistic and elegant design with functionality.  I will enjoy using them.

The Future

As a company, Peter said that they are still learning. “It’s an ongoing process,” he says. “We are attracting talented people to grow the brand.  In a cycling team, you can’t choose the people, in our company, we choose the team.”

The team the brothers are referencing includes the recent appointment of new design staff who have the task of broadening the range of products so Isadore can offer more unique designs to their expanding market. In addition, it will be the task of their new Marketing Manager to promote these new models. 

The Isadore brand continues to evolve and grow. I’m convinced it won’t be long before this will be seen on the shoulders of a Tour de France rider, showing that the brand really has returned to its roots. 


Top 5 Zwift Videos: FTP Testing, Group Riding, and Race Attacking

This week in our Top 5 Zwift Videos, you can learn about different types of FTP tests and a variety of Zwift rides. See how to ride with Pace Partners and why it’s important to pay attention during group rides. Then check out a couple of race videos, including one Zwifter’s daring late attack!

FTP Testing: Zwift vs Wahoo SYSTM and FTP Testing Strategies

Tariq Ali (SMART Bike Trainers) gives a rundown of the different options for FTP testing on Zwift and Wahoo SYSTM.


Zwift Recovery ride with Team Italy RGV. Call for ban on shopping while Zwifting.

Be careful not to lose your attention during a group ride! If you lose the draft, you’ll spend a lot of effort getting back into the group, like Trevor Holdsworth (The Musette).


Zwift Workout 02 06.18.22

Noel Capapas (Mash) shows how to gradually ramp up your challenge while working out with Zwift’s Pace Partners.


Crazy Finish Attack on Zwift Race

Craig Martin (Bike Better) gambles on a solo attack at the end of a mostly flat race as his teammates cheer him on.


Can a Cat B Zwift Racer Win Against A+ Riders?

B category racer Jake Sanderson (Snowman Cycling) joins a race with combined categories, doing his best to compete against the A racers.

Got a Great Zwift Video?

Share the link below and we may feature it in an upcoming post!