Last year on January 8th, 2019 Zwift recorded a new personal best: 13,064 active Zwifters. The previous year’s record was somewhere in the 8,500 range.
Today we hit a new high, just confirmed by Zwift HQ: 14,812 concurrent users on Zwift!
Typically the weekly high traffic points are on Tuesdays around 11am PST, and that’s exactly when we saw today’s traffic spike. Of course, this is also the busiest time of Zwift’s year, with much of the northern hemisphere dealing with cold temperatures, poor weather, and shortened daylight hours.
But next week kicks off Tour de Zwift, where we’ll see thousands of riders signing up for each event. Our guess is next week’s number will blow away this week’s.
Care to Make a Bet?
Zwiftcast hosts Simon, Nathan, and Shane have been wagering on what the winter season’s high point will be, and they’ve invited some guests to place their bets as well. What do you think? What will be this season’s “peak Zwift”? Here are the current guesses:
- DC Rainmaker: 21,000
- Nathan Guerra: 20,000
- Eric Schlange: 18,289
- Simon Schofield: 18,000
- Shane Miller: 16,666
More Numbers
Obviously, there are better stats to track Zwift’s growth than “Peak Zwift”. We would love to see some numbers like:
- Total number of Zwifting hours over a specific period
- Number of unique Zwifters who were active over a specific period
- Number of active subscribers
And of course, Zwift has all this data. But we’re not sure they would want it publicized! We’ll reach out and see if we can get more numbers, though.
I saw 14,790 just lower than your number. My guess : 15,676, I think I am a bit low.
When I click on the link to the Tour de Zwift it takes me to last years schedule
Fixed! Thanks!
Did it go any higher than 13,064 last year?
Not to our knowledge.
Why is it highest on Tuesdays?
Not sure but I think most people will tend to do big rides or races outdoors on Saturday and/or Sunday and then use Monday as a rest day. Tuesday then becomes popular as it’s the day after the most common rest day.
I’m really surprised the peak number isn’t much higher, especially given the mullions of $s spent on advertising this year with big names and big events sponsored. To have only increased by 1k Zwifters year on year with all that advertising compared to a 5k increase the year before, maybe zwift has peaked within its current demographic.
Or maybe we haven’t hit peak Zwift. 😉
Wait until next week!
just noticed 15.929 riders on zwift this moment….
Yep, today’s gonna be the new high!
Just saw 16,088