This week, Zwift rolled out the We Ride Paris “connected cycling challenge” as part of a unique initiative spearheaded by the Paris Saint-Germain football club. Powered by the support of pro cycling team Groupama-FDJ UNITED plus WHOOP, Zwift, and Wilier, We Ride Paris aims to “bring as many people as possible together around a fun, sporting and collective challenge.”
Completing the Challenge
Completing the challenge is quite simple – all you have to do is ride at least 16.4 kilometers, either on Zwift or out on the road. This needs to be done between August 18, 2026 at 9am PDT and September 13, 2026 at 23:59 PDT.
While you can technically get entered into the prize giveaways managed by PSG (see below) by riding any 16.4km+ session on Zwift or outside, Zwifters will probably want to click and free ride the Crêpe Escape route via the We Ride Paris card on their home screens, or take part in one of the special We Ride Paris events (see below), since doing so unlocks the special We Ride Paris kit and socks, and triggers an automatic email with more info on entering the prize giveaway.
Special Events
A number of events are taking place as part of this initiative – some on Zwift, and some IRL.
Virtual group rides will be held on Crêpe Escape with professional Groupama-FDJ UNITED riders (see upcoming events at zwift.com/events/tag/werideparis, or click the banner below).
An IRL finale will be held at the Parc des Princes and an auction of exclusive bikes, with proceeds donated to the Paris Saint-Germain Endowment Fund – PSG For Communities and the Xana Foundation.
Prize Giveaways
Complete the challenge for an opportunity to enter for a chance to win prizes including attending an exclusive in-person event at Parc des Princes, the home of Paris Saint-Germain. Six winners will be chosen to take part in the event at the Club’s iconic stadium. The event will include a unique group ride on Zwift alongside Club personalities and professional riders from Groupama-FDJ UNITED.
Other prizes include a Zwift Ride, annual Zwift memberships, VIP experiences at professional cycling races with FDJ UNITED, official We Ride Paris IRL cycling kit, WHOOP wearables and monthly memberships, and vouchers to spend at the Paris Saint-Germain online store.
Important note: to be entered into the prize giveaway, you must register at the PSG website here after completing your qualifying ride.
Kit Unlock
Completing the Crêpe Escape route via the We Ride Paris home screen card or via a special We Ride Paris Zwift event unlocks the We Ride Paris kit and socks:
Fundraising
Paris Saint-Germain commissioned internationally renowned artist Edgar Plans to create the distinctive visual identity for We Ride Paris. His design has been applied to a cycling kit, Zwift Ride smart bikes, and Wilier bicycles, bringing together the worlds of Paris Saint-Germain, PSG For Communities, and the Xana Foundation.
Wilier and Zwift will provide five Filante SLR ID2 bikes and five Zwift Ride smart bikes respectively, all customized in the We Ride Paris colors. These exclusive pieces, created especially for the occasion, will be auctioned by Paris Saint-Germain. All proceeds from the auction will be donated to PSG For Communities, through the Paris Saint-Germain Endowment Fund, and the Xana Foundation to support their work.
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