About this Episode
Matt Rowe sits down with Movistar CMO JP Molinero to discuss the formation of the new Movistar E-Team on Zwift and how his job in cycling has changed over the years. Taking a deep dive into the business side of the cycling industry and how eRacing/eSports fits into that, it’s plain to see that Movistar is ready to make their mark on the eSports scene.
Matt also provides some hints and tips for anyone wanting to take on Haute Route Watopia this weekend.
About the Podcast
The Zwift PowerUp Cycling Podcast features training tips from host Matt Rowe (Rowe & King), with regular co-hosts Greg Henderson, Rahsaan Bahati, Dani Rowe, and Kristin Armstrong.
Hi Eric. Visit this Web https://www.peta-zeta.com/movistar-eteam-why-not-by-peta-z
You will be surprised with what the Peta-Z team has prepared with Movistar.
JP Molinero talks complete rubbish. Suggesting that cross pollination isn’t or shouldn’t happen throughout the cycling world inside and outside; only needs to look across to MVDP to show what is possible from a performance and marketing perspective. Also the world has gone mad when building a sports team that isn’t focussed on winning but more so on having a higher social media following, maybe Movistar are negatively impacted by this.