Zwift recently announced the launch of the Black Celebration Series (BCS) – a year-long initiative designed to “celebrate the history, athletes, heritage, and joy the Black community brings to Zwift from around the world.”
BCS kicks off today, the first day of Black History Month. But it will run for 12 months. There are actually three components to BCS:
- In-game activities: these events are open to all Zwifters and include daily (except Sundays) group rides and runs for the month of February. Many of these events include special guest leaders from Black Cyclist Network and Level Up Movement plus notable athletes like Cory Williams, Ama Nsek (both from L39ion of LA), the legendary Nelson Vails, Rahsaan Bahati, and Aisha Praught-Leer.
- Social impact initiatives and partnerships: Zwift is donating to the Los Angeles Bicycle Academy and committing to ensuring that 10%-20% of their summer intern cohort is “students who attend Historically Black Colleges or Universities and Hispanic Serving Institutions.” Read more about these initiatives on Zwift’s blog.
- Employee-facing events: Zwift is hosting a series of events for internal staff which “provide pathways to learn about Black experiences within sport, further equipping our team to be ever-mindful of inclusiveness in our work.”
Event Details
All BCS events will be held in New York, the city where many legendary Black cyclists (including Major Taylor and Nelson Vails) got their start.
Ride leaders will keep between 1.5-2w/kg along the Mighty Metropolitan route with the event lasting for one hour. Runs will be along the Grand Central Circuit and will cover a distance of 6.8km (4.2 miles).Â
Kit Unlock
Complete any BCD ride or run and unlock the BCS kit!
Learn more about the Black Celebration Series and see upcoming events at zwift.com/bcs
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