Early last week Zwift quietly re-launched its online store at (zwift.com/shop) just in time for post-Thanksgiving shopping. Zwifters have been clamoring for an upgraded store for months due to Zwift’s original shop suffering from slim product selection and inventory stockouts.

The new shop features a wide range of smart trainers (with financing available) plus a small selection of Zwift-branded clothing and key indoor such as ANT+ dongles and fans. Here’s a quick rundown of what Zwift’s new shop currently offers…

Smart Trainers

Zwift had formerly only sold CycleOps-brand smart trainers, which I assume was a sort of pilot program for this new shop and its larger selection of trainers. The shop now includes 12 top trainers models from Wahoo, Tacx, CycleOps, Elite, and Kinetic. It also includes this Schwinn Classic Cruiser which is far from a smart trainer, but certainly a fun spin.

Foot Pods

The only item in this part of Zwift’s new shop is the new Zwift RunPod, logically.

Cycling Kit

The new kit offerings from Zwift look great, although I haven’t received mine yet to try it out! There are two styles offered for men and women: a high-end, racefit “Breakaway” kit and the looser-fitting, lower-cost “Domestique”.

I’m a sucker for new cycling kit, and my old “skinny Z” kit is just plain worn out. So I took a close look at Zwift’s new offerings, doing a little sleuthing to decipher the make/model of each piece of kit. Here’s what I found:

While you’re picking up a kit consider some Zwift socks and a cycling cap as well.


Zwift didn’t leave the runners out, offering a nice selection of tops as well as a hat and socks.

Other Clothes

If you’re just looking for a t-shirt or hoodie, Zwift has the hookup.


Looking for key Zwifting accessories? The new shop stocks trainer accessories like the Wahoo Climb and Headwind, as well as a cassette for direct-drive trainers and ANT+ dongles and USB extensions.

The shop also stocks heart rate monitors, including the Powertap PowerCal which is a low-priced way to get some fairly accurate Zwifting in when you’re away from your home Zwift setup. Mysteriously Zwift is not stocking the wildly popular Wahoo Tickr, opting instead for the much more expensive Tacx HRM.

Need a Zwift bidon or a stand for your keyboard or iDevice? The shop has those, too.

A Word About Shipping

I’ve seen a lot of complaints from overseas Zwifters complaining of high shipping costs. Zwift has told me this initial shop rollout is targeted at North America and they will be rolling out more appealing shipping options for the EU and other areas once logistics details are finalized.