Trying to follow all the news in Zwift’s racing community these days is like drinking from a fire hose. Today Canyon announced the formation of Canyon ZCC, an eRacing team sponsored by Canyon as well as Wahoo and Nuun. The team will be racing the KISS Community League which launches Thursday, January 31.
Let us introduce you to Canyon’s very first eRacing team: Canyon ZCC. We’re delighted to be the first in the world to launch a team of this kind with our partners @WahooFitness & @NuunHydration. Catch the team’s first race live at 9pm CET on Thursday on @GoZwift Community Live. pic.twitter.com/7zrVsADfkt
— Canyon Bicycles (@canyon_bikes) January 29, 2019
The eight Canyon ZCC team riders are all quite strong, and will surely prove to be formidable opponents to the other community league teams.
- Steve Young (Great Britain): Zwift Community All-Stars team member, massively talented sprinter, fierce competitor.
- James Phillips (Wales): 2018 Welsh National Road Race Champion, James is a strong A racer who consistently finishes at or near the top.
- Lionel Vujasin (Belgium): a very powerful rider with 20-minute power of 405 watts (5.86 w/kg), Lionel finished 1st at last year’s CVR Vancouver finals.
- Philipp Diegner (Germany): another very powerful rider (20-minute power of 408 watts, 5.82 w/kg), Diegner is a coach as well as a top Zwifter.
- Alex West (New Zealand): Zwift Academy finalist 2018, Alex has a massive 20-minute power of 441 watts (6.04 w/kg).
- Eva Buchholz (Germany): German Zwift National Champ for 2018
- Laura Van Regenmortel (Netherlands): 2018 Zwift Academy semi-finalist
- Siri Hildonen (Norway): CVR Paris finalist, 2017 Zwift Academy finalist
- Nathalie Eklund (Sweden): 2018 Zwift Academy semi-finalist
- Kristin Falck (Norway): Zwift National Champ 2018
A Taste of What’s To Come
While some Zwift teams have received corporate sponsorship in small ways, this is the first time we’ve seen a major cycling brand recruit a specific, small team of riders to create a competitive team for Zwift racing. But it won’t be the last.
It makes sense this would come from Canyon, since they are a forward-thinking brand with a close relationship with Zwift. But as Zwift racing grows in popularity we can expect other brands to step up and form teams–because the cost is minimal for the substantial exposure, especially compared to IRL team sponsorship.