Zwifters have been requesting a discounted annual membership since the platform’s early days, and today Zwift has taken the first steps toward offering exactly that.
The Zwift Hub and Wahoo KICKR Core smart trainers are now being sold as bundle deals that include 1 year of Zwift membership at a steep discount.
This increases Zwift Hub’s price from $499 to $599 (€599/£549), but given that a year of Zwift costs $180 (€180/£156), this is a big discount if you plan to keep your Zwift membership active year-round.
(US and EU Zwifters would need to turn off their Zwift account for at least 6 months of the year before the discounted annual membership wouldn’t save them money, or 5 months for UK Zwifters.)
Membership bundling will increase Wahoo’s KICKR Core from $599 to $699 (€699/£639) on Wahoo.com and Zwift.com, but you can still buy the Core without Zwift bundling through other resellers.
Flexible Annual Membership
The bundled membership doesn’t come with any restrictions, either. It’s a simple membership code that can be used by current Zwift users, new users, or even given to a friend.
Zwift says, “Your year-long Zwift Membership code will be sent to the email address provided at checkout. Activate it on zwift.com once you’re ready to ride, or forward it on if you’re gifting Zwift Hub to someone else.”
More Annual Membership Discounts Coming?
Is this a sign that Zwift will begin offering annual membership discounts to all users soon? Perhaps. If that does happen, we wouldn’t expect them to offer an annual membership for just $100. Many Zwifters would be happy to get just 2-4 free months in an annual plan, and that’s where we would expect Zwift to price it.
Questions or Comments?
Does the membership bundling make either of these trainers more attractive to you? Would you jump at a Zwift annual membership discount, and if so, at what price point? Share below!
My subscription is paid by my employer.
So for me it would only be worse.
Would love to know the split between those that cancel their subscription through the year or keep it rolling every month. I’d certainly be happy with a few free months in an annual subscription.
My friend bought the hub two weeks ago and just received it. He’s not happy of this new discount appearing just now…
How can I buy a hub if I already have a subscription?
You have to buy it with the one year discounted sub now. On the plus side… it’s a big discount, so probably a cost saving deal for most!
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