Community Organizers: How to Share Your Event on Zwift Insider

Zwift Insider has always been a website all about Zwift, by the community and for the community.

We firmly believe that the community is both the beating heart and the creative mind behind much of what is great about Zwift. Not only has the community conceived many of the great ideas that made Zwift what it is today, but they’re also the real people behind the avatars that make social connection possible on the platform.

Because of this, we love to publish posts that highlight interesting community events. We do this each Friday with our Notable Zwift Events posts, but we also do it regularly with dedicated posts highlighting various races and group rides organized by community members. All free of charge, of course.

Basic Criteria

If you’re an event organizer who wants to get the word out about your event, we’re happy to share the details of your event with our audience, provided it meets some basic criteria:

1. Is it interesting? There are over 300 daily events on Zwift’s public calendar. How does yours stand out from the crowd? Typical distinctives include a unique format, a special cause, cool unlocks/prizes, or a celebrity guest leader.
2. Did you give us enough lead time? You should send your event info to us at least 2 weeks before the event begins, so we have enough time to put the post together and slot it into an ideal place in our publishing calendar.
3. Did you send us the needed content? The better the content you send to us, the better your chances of getting published. See below for details on what that content should look like.

What To Send Us

Here’s what to send, and how to send it:

• Use Google Docs: it’s the easiest way to share content
• Give us all the necessary details: your writeup should include at least the following:
  • Intro paragraph or two
  • What makes your event special?
  • Route details (including links to Zwift Insider route detail pages as appropriate)
  • Additional info (unlocks, etc)
• Imagery: posts need images to make them “pop” and to illustrate what you’re writing about. Send over images, logos, etc so we don’t have to search them out or create them ourselves.
• Target date: let us know the ideal date for publishing your event details on Zwift Insider. We may not be able to hit this date, but we’ll do our best.
• Include author details if desired: we can publish the post as coming from Zwift Insider, but if you include your own name, a bio pic, and 2-4 sentences about yourself we can list you as the author instead so you get notified of article comments, etc.

There are hundreds of examples of event posts on this website that meet the criteria above. Here one: All About Next Week’s “Ride Like King 16” WBR Benefit Events.

Help Us Help You!

Zwift Insider is high-traffic website that receives tens of thousands of visits daily, even during Zwift’s slowest seasons. Additionally, our social channels are quite popular (56k followers on Facebook) and every post we publish is shared to those channels and to our email newsletter list of 70k+ subscribers.

If you want additional exposure for the events you’re working hard to host on Zwift, getting an article published here on Zwift Insider is an effective and free way to do so. But you need to help us help you. Give us the content we need, when we need it, and we’d be happy to help get the word out about your amazing event.

Ride on!

Questions or Comments?

Post below!