A year ago, Zwift launched their totally revamped online store. This took them from selling one trainer line and a few clothing items and accessories to a full-fledged e-commerce presence.
In the months that followed, Zwift’s “ECOM” team has worked to build out overseas distribution, bring more products to their online store, and generally make it easy for someone to get what they need from Zwift.
Here’s a quick summary of some updates we’ve seen at zwift.com/shop.
30 Day Home Trial for Smart Trainers
Here’s a sweet deal: you can buy a smart trainer from Zwift and try it for 30 days. If you aren’t happy with it, just send it back using the included pre-paid shipping label. No questions asked. Free shipping both ways!
Zwift stocks 12 smart trainers as of today, ranging from basic wheel-on models to top of the line direct drive workhorses.
This home trial is a brilliant move on their part, as it helps reduce that “will my new trainer be worth the money” anxiety we’ve all felt when shopping for a smart trainer. I think Zwift also knows that, once you’ve used an upgraded smart trainer (or your first smart trainer) it’s pretty hard to go back!
The recently-released Pursuit kit appears to be a mostly cosmetic update to their original “Breakaway” kit. I own both a Breakaway and Pursuit kit, and the bib shorts (which are the most important part for me) are almost identical except for the leg band graphics, a slightly modified chamois, and a few other minor details.
Bib short evaluations can be pretty subjective, but I’ll say this: the Breakaway/Pursuit bib shorts are some of my favorites–right up there with my Assos and Eliel kits. They’re Giordana’s top of the line FR-C Pro shorts (made in Italy!), made for warm weather and indoor use. Not cheap by any stretch, but the more I ride more I’m convinced that truly good bib shorts don’t come cheap.
Bits and Bobs
The new Pursuit socks are also available, and although I haven’t bought any yet I’m sure it’ll happen soon enough. They appear to be a slightly taller version of the Big-Z sock (which is the main sock I wear nowadays on the bike). The Pursuit socks are made from more eco-friendly materials (recycled water bottles), which is always a plus.
If you’re like me, the last thing you need is another water bottle. But if you’re in the market, Zwift has several Zwifty bidon designs available.
I’ve placed several orders with Zwift since last year’s re-launch, and I have to say I’ve been thoroughly impressed with the quality of their customer service. They respond quickly to emails, their return policy is generous, and everything happens fast.
If you’re looking for an enjoyable purchase experience, the Zwift Shop delivers.
What About You?
Have you made any purchases from Zwift’s Shop? Looking to make one soon? Share your thoughts and questions below.