Earlier this week it was announced that Zwift was 5th most innovative company in the Sports sector by FastCompany. See their rating here >
They were given this award “For gamifying training for runners and cyclists with a social twist.”
Interestingly, Peloton was rated #1 in the Wellness category. As any Zwifter knows, the general population often confuses Zwift with Peloton. But this award nicely highlights the difference between the two companies. As I explain to friends, “Peloton is for people who do spin class, Zwift is for cyclists.” One is more focused on at-home “fitness/wellness” while the other is more focused on “sport.”
There is certainly some overlap between the two, but a world of difference between them as well.
Congrats on the award, Zwift. It is much deserved!