This week, as the Tour de France Femmes avec Zwift 2026 route was presented, Zwift announced a 3-year extension of their TdFFaZ presenting partnership with Amaury Sport Organisation (A.S.O.). Read yesterday’s press release below…
Zwift, the global online fitness platform for cyclists, is today proud to announce the extension of its sponsorship of Tour de France Femmes avec Zwift, continuing as Presenting Partner until at least 2029. The deal marks a continuation of a long-term partnership with A.S.O. that saw the introduction of the Tour de France Femmes avec Zwift to the UCI calendar in 2022.
“This is much more than a sponsorship for Zwift, it’s a part of our identity, underpinned by our mission to make more people, more active, more often.” Says Eric Min, Zwift CEO and Co-Founder of Zwift. “Growing women’s participation in cycling is a critical mission. We truly believe that to be successful, the Tour de France Femmes avec Zwift is essential. The first four years of this partnership have been incredible. The excitement is tangible and the impact is clear. I can’t wait to see what we can achieve over the next four years and beyond.”
The Tour de France Femmes avec Zwift was born from a shared vision between Zwift and A.S.O. to elevate women’s cycling to the global stage it deserves. The partnership began with the Virtual Tour de France in 2020, launched during the pandemic with equal fields for both men and women, to keep racing alive and connect fans around the world. The success of this event cemented the co-determination to bring back a Tour de France for women. That vision became reality with the launch of the Tour de France Femmes avec Zwift, a milestone moment that continues to inspire, engage, and grow the sport globally.
“The Tour de France has always been the most famous race in cycling and it has been fantastic to have it added to the calendar for the women’s peloton,” says Kasia Niewiadoma-Phinney, CANYON//SRAM zondacrypto rider and 2024 Tour de France Femmes avec Zwift winner. “Winning the iconic yellow jersey has been the highlight of my career and it is so exciting that the Tour de France Femmes avec Zwift will continue to be the biggest race on the calendar and show off the excitement of women’s cycling to people around the world.”
Central to Zwift’s mission to grow women’s cycling is the Watch The Femmes campaign. Over four years, the call to action has evolved into a movement, inviting everyone who supports women’s cycling, from media and industry partners to brands and fans, to unite around a shared goal: growing the sport and ensuring women’s cycling receives the visibility and recognition it needs to continue thriving. The impact of this united effort is clear in the rising visibility and audience engagement around women’s cycling. There is no race on the women’s calendar that has helped bring more attention to the sport. 2025 brought an average audience of 2.7 million viewers per stage, in France alone, with the coverage accounting for a 31.6% audience share. The final stage with Pauline Ferrand-Prevot storming to victory brought a peak audience of 7.7 million. Since the introduction of the Tour de France Femmes avec Zwift in 2022, Zwift has also seen an increase in the number of women joining the platform. Currently, 23% of new subscribers are women – a notable increase since the first edition of the race in 2022, where women accounted for 18% of new subscribers.
“The Tour de France Femmes avec Zwift continues to break records and exceed even our own expectations,” says Marion Rousse, Director of the Tour de France Femmes avec Zwift. “It’s a pleasure to work alongside a partner that helps amplify the race and women’s professional cycling in the way that Zwift does. We’ve achieved a lot already and I’m excited that we can continue this journey together.”
For more information on the Tour de France Femmes avec Zwift, head to www.letourfemmes.fr/en
More information on Zwift’s Watch The Femmes, head to https://www.zwift.com/watchthefemmes
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