Get ready to flood Watopia with colorful Pride Ons – Zwift has announced its fourth year partnering with Athlete Ally to hold a series of Pride events for the month of June and beyond. The goal of the events is simple: to celebrate the LGBTQIA+ community on Zwift. “2022 is bolder, the music is a little louder, and we’re moving forward—together.”
See the schedule of events at zwift.com/prideon
Pride On Design
This year four different designs were created by a designer in Zwift’s internal Employee Resource Group (ERG), the Priders. The inspiration for her Pride On design comes from the theme of “rainbows and sunshine.”
From there, all four designs were voted on by the entire Prider ERG, with the favorite design selected and placed in-game as the 2022 Pride On design.
Pride On Events
Zwift holds Pride On events throughout the year, but they will be especially prominent on the calendar during the month of June. Social-paced rides and runs will take place every day of the week, with time slots available across multiple time zones.
See the group ride and run schedule at zwift.com/prideon
Special AIDS/LifeCycle Events
June 5th, 9th and 11th are special days dedicated to AIDS/LifeCycle events (see schedule here). These rides honor the 1.2 million people living with HIV and support the San Francisco AIDS Foundation and the Los Angeles LGBT Center.
One Pride On ride or run completion will unlock the 2022 Pride On kit and socks. There are separate kits for runners and riders.
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