Zwift has announced its next in-game mission, centered on the Movember Foundation and its stance against a handful of key issues affecting men (and by proxy their wives, daughters, friends, etc).
Movember’s platform is centered around battling prostate and testicular cancers, as well as supporting mental health and suicide prevention for men.
About the Movember 9.9 Mission
The mission launches November 1st, and the goal is for Zwifters to run or ride 9.9 hours during the month. (The 9.9 number is taken from the 9.9 million people who live with prostate cancer globally.)
Unlocks and Donations
Sign up for the mission, then ride or run (or do a combination of both) for 9.9 hours on Zwift by November 30th to permanently unlock the Mo’ kit in game. (If you do a combination of running and riding, you will unlock both the run and ride kits.)
Best of all, if 10,000 Zwifters complete the mission, Zwift will donate $25,000 to the Movember Foundation.
The Mo’ kit is a Zwift first: it “evolves” as you get closer to completing the mission, with more mustaches showing up as you make progress toward the 9.9 hour goal. Cool!
November has traditionally been a sort of “charity month” at Zwift, but it appears the company is moving to a more year-round approach to supporting worthy causes. We can expect to see other opportunities to “Zwift for good” in the coming months.