Fast Company has released it’s top 10 list of most innovative gaming companies, and Zwift came in at #6! Here’s what Fast Company had to say about Zwift:
For turning the stationary bike into a video-game controller, with users collectively peddling 1.5 million miles daily
Where Peloton devotees essentially participate in online spin classes, Zwift users compete against one another in massive online races that combine real-world team cycling tactics with bonuses and power-ups. Users, who pay $15 a month to use the service, can attempt to out-pedal one another in races that take place everywhere from the Italian Alps to the streets of London to the game’s made-up city, Watopia. The company boasts that a third of the participants in the real Tour de France use the game to train.
Notably, Fast Company’s writeup focuses entirely on the esports side of Zwift, which is just a small part of what Zwifters actually do on the platform. But this makes some sense, since it’s the ability to ride with others that really sets Zwift apart from other platforms.
Riders can use any number of tools to get their training done indoors, even in a beautiful virtual world. But training with thousands of others? You’ll need Zwift for that!
Additional companies listed include Roblox, Apple, Microsoft, Level Ex, Two Bit Circus, Epic Games, 100 Thieves, Exploding Kittens, and Nerd Street Gamers. Read Fast Company’s full article >
Congrats to everyone at Zwift HQ!
Note: in 2019, Fast Company ranked Zwift #5 on its list of most innovative companies in the Sports sector.
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