If you’re interested in hearing what the future of Zwift looks like from the lips of CEO Eric Min, check out this brand-new quick interview with Bloomberg Quicktake anchor Tim Stenovec.
Some interesting bits of info from the interview:
- Zwift has seen a 263% increase in subscribers since April
- More and more people are coming to the platform in order to feel more connected socially. “Think Fortnite for fitness,” Eric says.
- A big part of Zwift’s latest $450 million investment round is about making Zwift easier to buy, easier to be onboarded, easier to use. Zwift’s investment into hardware is part of that bigger strategy.
- Zwift’s hardware division is focused on developing a smart bike. No ETA given at this time.
- Does Zwift have plans to IPO? “We have those ambitions,” Eric says. But for now Zwift is focused on growth and long-term stability.
- Eric doesn’t see Peloton as a competitor, but as a complementary service.
- Only 25% of Zwift’s customers come from the US, and Europe represents about 50% of their customer base.
- Cheating in Zwift races: “There are things today that are very manual that we need to automate.”
What do you think about what Eric had to say? Share below!