The fear, fun, and unexpected fire of starting something new before you feel ready.
Before Zwift, before racing, and before cycling media, Jessica was simply trying mountain biking with no gear, no idea, and plenty of crashes along the way. What started as curiosity became a career, a community, and a way to help more women feel seen, supported, and less intimidated in cycling.
In this episode, Jessica talks about her move from government work into mountain biking, building women’s cycling spaces, creating honest content, learning in public, and discovering Zwift through postpartum recovery.
We also dive into the nerves of entering her first Zwift race, the pressure women creators can face around credibility, appearance, and visibility, and why there is still so much opportunity for more women to tell their stories in virtual cycling.
Jessica’s message is simple: stop waiting until you feel ready. Start badly, learn openly, laugh at the mistakes, and try the thing anyway.

High energy and ambitious… That should work-out well for cycling.
Building community bringing more women into the sport who want to seriously cycle is a good thing.
Thanks very much – Jessica has this really positive vibe about all of it, which is really refreshing.
I’m following her on You Tube etc. and I watched this a few days ago.
Thoroughly impressed that she’s a “Bike Mechanic” along with everything else
Cheers Steve – yeh, I was kinda surprised when she said that too, I was thinking “props for backing it up by becoming a certificed mechanic.. thats impressive!”