Between Efforts, Episode 3: Jessica Strange on Women, Zwift, and Starting Again

The fear, fun, and unexpected fire of starting something new before you feel ready.

Before Zwift, before racing, and before cycling media, Jessica was simply trying mountain biking with no gear, no idea, and plenty of crashes along the way. What started as curiosity became a career, a community, and a way to help more women feel seen, supported, and less intimidated in cycling.

In this episode, Jessica talks about her move from government work into mountain biking, building women’s cycling spaces, creating honest content, learning in public, and discovering Zwift through postpartum recovery. 

We also dive into the nerves of entering her first Zwift race, the pressure women creators can face around credibility, appearance, and visibility, and why there is still so much opportunity for more women to tell their stories in virtual cycling.

Jessica’s message is simple: stop waiting until you feel ready. Start badly, learn openly, laugh at the mistakes, and try the thing anyway.

Nathan Krake
Nathan Krakehttps://nathankrake.online/
Nathan Krake is a Zwifter, fitness content creator, cyclist and podcast host with a need to turn hard efforts into useful stories. Through his Zwift racing, YouTube content and interview series Between Efforts, Nathan explores virtual cycling, performance, community and the people shaping the space. He also creates health, fitness and motivation content blending practical advice, humour and honest reflection.
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