Here’s something you probably didn’t have on your 2026 indoor cycling bingo card: US-based Zwift, the 800-pound gorilla of indoor cycling known for its strong community and distinctive virtual environments, has strategically acquired Czech Republic-based Rouvy, the popular indoor cycling app using real video as the foundation of its game environment.
Read the full press release from Zwift:
Zwift, the global online fitness platform, has today announced it has completed the strategic acquisition of ROUVY, the real routes cycling app that helps riders achieve their cycling goals. The acquisition aims to accelerate growth in the indoor cycling category through strategic cooperation between the two companies, while maintaining their independent operations.
“This is a major moment for both Zwift and ROUVY”, says Eric Min, Zwift Co-Founder and CEO. “We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences. ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often.”
“This is an exciting time for our industry and for cyclists worldwide. Over the past year, we have seen the indoor cycling market grow at the fastest rate since COVID”, continues Eric. “We’re seeing our audience widen, and we are now seeing more people come to cycling for the first time through indoor training, seeking an activity that supports their active lifestyle and focus on long-term health. This growth has been driven by the increased affordability and simplicity of ‘Zwift Ready’ smart trainers, which offer compatibility with virtually any bike.”
Zwift is pleased to confirm that from today, Zwift Ready smart trainers and Zwift Ride smart frames will work with ROUVY, unlocking new experiences within the ROUVY software application and making it easier for new users to get started. Further updates are planned over the coming months.
Both Zwift and ROUVY will continue to operate independently, with differentiated roadmaps and subscription packages.
“I am really proud of ROUVY and our community!” says Petr Samek, CEO and Founder of ROUVY. “This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes. ROUVY will continue to be the ROUVY you all know and love, with the same team and the same focus on helping riders achieve their cycling goals. For our community, this means we’ll keep building the experience you know, supporting your training all year round. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality!”
Additional terms of the deal were not disclosed.
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