“Peak Zwift” is one of many metrics used to track how active and large the Zwift community is, and traditionally it happens each year around mid-January. Usually on a Tuesday, around 11am Pacific time.
But 2020 threw us all a curve, and we set a new peak on April 5th of 34,940. That record has stood for almost 9 months, but was finally toppled today thanks to the first Tour de Zwift event!
The kickoff stage 1 event (9am Pacific time) had over 15,000 riders signed up, and at 9:36 Pacific one astute Zwifter (Sandra Thibault) snapped a Companion app screenshot showing the highest number we’ve seen since April: 37,569!
This is also the first time we’ve hit a new Peak Zwift on a Monday, as far as we can recall.
Zwift hasn’t confirmed peak numbers yet for today, so we don’t know the precise number. It’s quite possible we hit an even higher point today, and our money says it will go even higher in the coming weeks.
What will 2021’s Peak Zwift number be, and when will it happen? Comment below with your guess!