Today Zwift launched their #NEWRULES Mission in game, celebrating Tour de France Femmes avec Zwift (TDFFaZ) happening in 100 days, Paris-Roubaix Femmes avec Zwift happening tomorrow, and the beginnings of a new era for women’s cycling.
Almost a year ago it was announced that Zwift had signed a four-year deal as the title sponsor for Tour de France Femmes, followed by news just last month of a four-year title sponsor deal for Paris-Roubaix Femmes avec Zwift. This new Mission is celebrating and publicizing the big events as well as the #NEWRULES campaign.
Completing the Mission
To complete the Mission, first sign up from the homescreen (top left).
Then simply ride at least 100km on Zwift between April 15-May 15. The full distance does not need to be completed in one activity.
Why 100km? Because as of April 15th we’ll be 100 days from the start of TDFFaZ!
The #NewRules series includes Ride with a Pro and Watch Party Podcast events.
“Watch the Femmes” Podcast Rides feature episodes of the Cycling Tips Freewheeling podcast covering the women’s WorldTour with ex-pros Abby Mickey, Loren Rowney, Gracie Elvin, and journalist Amy Jones. These rides are 50 minutes long and scheduled every weekend during the Mission.
“Get to Know a Pro” Rides let you work towards your 100km goal alongside some of the best female cyclists in history. Rotating ex-pros will interview surprise UCI Women’s WorldTour pro guests, and you can ride with them and follow the conversation. The superstar lineup of ex-pro leaders includes Kristin Armstrong, Gracie Elvin, Loren Rowney, and Alison Tetrick. Rides are 45 minutes long and happen every Tuesday, Wednesday, and Thursday at 4 separate time slots.
See upcoming events at zwift.com/watchthefemmes
Two grand prize winners will be chosen, each receiving an all-expenses-paid dream trip to the TdFFaZ with Thomson Bike Tours in July. The trip includes live race viewing and legendary rides in the Alps, including Alpe d’Huez and the Col du Galibier. More about the trip >
Completing the Mission earns you one entry into the prize drawing. Completing a series ride plus the Mission earns you a second entry! See terms and conditions >
Completing the Mission will unlock the Mission badge.
Complete a series event (“Watch the Femmes” Podcast Ride or “Get to Know a Pro” Ride) to unlock the #NewRules cap and socks.
More about #NEWRULES
The #NEWRULES campaign is launching in conjunction with this Mission, with “Watch the Femmes” being the first rule. Here’s the full set of five #NEWRULES:
- Watch The Femmes. The more people that watch the sport, the faster it will grow, helping inspire new generations.
- Always keep it fun. The power and personality of the women’s pro peloton is infinitely entertaining. Let’s keep racing fun.
- Rethink what pro cycling looks like. Think of a pro cyclist. Now think again. Let’s aim to place the stars of the female peloton on an equal footing.
- Ride like the entire sport depends on it. Because it does. This is the biggest opportunity to grow cycling.
- The finish line is just the beginning. These racers are in it for the long journey, and so is Zwift.
The cycling community will be encouraged to create their own New Rules and share them across their social channels with the hashtag #NEWRULES.
Learn More/Sign Up
Learn more about the Mission and sign up for events at zwift.com/newrules-mission.
Got questions? See the #NEWRULES Mission FAQ.
Questions or Comments?