Zwift HQ has just released news that a new course is in development, to be released this summer. Like Zwift’s Richmond UCI course, this new course will somehow mirror (or contain elements of) the Prudential RideLondon event’s course, which covers roads in London and Surrey.
Here is the official press release:
Zwift, the social fitness entertainment platform for cyclists, is collaborating with Prudential RideLondon, the festival of cycling, to create an all new virtual 3D rendering of the famous event.
Scheduled for release this summer, the route design is currently in development and will include the landmarks and roads of London and Surrey familiar to cyclists from across the world.
“Our new partnership with Zwift means that thousands more riders from all around the globe can be part of the world’s greatest festival of cycling,” said Hugh Brasher, event director, Prudential RideLondon. “There will be a week of festival activities hosted on the Zwift platform in July including virtual versions of the women’s Classique and our two famous sportives: the Prudential RideLondon-Surrey 46 and 100.”
“London is the world’s leading city for cyclists and we’re proud to partner with its most celebrated event,” said Eric Min, Zwift CEO and co-founder. “Our Prudential RideLondon course will be a smash hit with Zwift users across the world and I’m looking forward to riding with them on the virtual roads of London and Surrey!
Zwift has also announced the launch of a Prudential RideLondon Training Club. Open to all Zwift users, the Training Club will focus on preparing sportive riders for Prudential RideLondon-Surrey 46 and 100 – and other events they are training for in 2016.
“We work hard to help our riders prepare for the challenge of the sportives,” said Brasher. “Taking on 100 miles can seem very daunting. We’re committed to inspiring more and more new cyclists take part which is why we’ve added the new 46mile event this year. Our work with Zwift demonstrates the forward thinking we’re bringing to mass participation cycling.”
UPDATE: Steve Beckett at Zwift HQ posted this on Facebook: Hi Everyone. There’s been some misreporting in the media about Zwift recreating the entire RideLondon 100 route. This isn’t the case and we’ll be working on something a bit more fun and imaginative than asking the community to ride a 100 mile loop!
