Zwift Insider has always been a website all about Zwift, by the community and for the community.
We firmly believe the community is the beating heart and creative mind that makes Zwift special. Not only has the community conceived many of the great ideas that made Zwift what it is today, but they’re also the real people behind the avatars that make social connection possible on the platform.
Because of this, we love publishing posts highlighting compelling community events. We do this each Friday with our Notable Zwift Events posts, but we also do it regularly with dedicated posts highlighting various races and group rides organized by community members. All free of charge, of course.
If you’re an event organizer who wants to get the word out, we’re happy to share the details of your event with our audience, provided it meets some simple requirements.
Basic Requirements
- Be interesting: Zwift’s public calendar has over 400 events each day. How does yours stand out? Typical distinctives include a unique format, a special cause, cool unlocks/prizes, lots of signups, or celebrity participants.
- Give us enough lead time: Send your event info at least 2 weeks before the event begins so we have time to put the post together and slot it into the best place in our publishing calendar.
- Send us the necessary content: The more complete the article sent to us, the better your chances of getting published. See below for details.
What To Send
Ready to share your event on Zwift Insider? Here are guidelines on what to send us:
- Use Google Docs: It’s the easiest way to share content. Share it with [email protected]. (Emailing us a Word or HTML document is also acceptable.)
- Give us all the necessary details: Your article should include at least the following:
- Intro paragraph or two
- What makes your event special?
- Route details (including route lengths, elevations, and links to Zwift Insider route detail pages)
- Additional info (unlocks, etc)
- Logos, Real Photos, and In-Game Imagery: Posts need images to make them “pop” and illustrate what you’re writing about. Send over images, logos, etc., so we don’t have to search for them or create them ourselves. Higher resolution is always better, and header graphics should be at least 1920 pixels wide.
- Include author details if desired: We can publish the post as coming from Zwift Insider, but if you include your own name and 2-4 sentences about yourself, we can list you as the author instead so you get notified of article comments, etc. (For your profile pic to show up in the post, create an account at gravatar.com, upload your profile pic there, then tell us the email used to create that account.
- Target date: Let us know the ideal date(s) for publishing your event details on Zwift Insider. We may not be able to accommodate you, but we’ll do our best.
- IMPORTANT – AI Policy: Zwift Insider publishes truly unique content created by humans, for humans. These days, we’re getting more and more AI-generated articles sent our way. We publish none of them. If your text feels AI-generated, we won’t publish it. We also will not share AI-generated images of virtual riders or worlds, as displaying AI-generated graphics implies our textual content is also AI-generated… something we work hard to avoid.
There are hundreds of examples of event posts on this website that meet the criteria above. Here’s one: All About Next Week’s “Ride Like King 16” WBR Benefit Events.
Help Us Help You
Zwift Insider is high-traffic website that receives tens of thousands of visits daily, even during Zwift’s slowest seasons. Additionally, our social channels are quite popular (60k followers on Facebook), and every post we publish is shared to those channels and to our email newsletter list of 75k+ subscribers.
If you want additional exposure for the events you’re working hard to host on Zwift, getting an article published on Zwift Insider is an effective and free way to do so. But you need to help us help you. Send us the content we need, when we need it, and we’ll happily partner with you to help spread the word about your amazing event.
Ride on!
Questions or comments?
Post below!
