Saris + The Pro’s Closet Launches Women’s Team

The men’s team known as Saris + The Pro’s Closet (formerly Team Indoor Specialist) has had much success racing together on Zwift. And now Saris + The Pro’s Closet has launched a women’s team of elite racers!

The women’s team kicked off their virtual season with a strong 2nd place result in the Team Time Trial at the Virtual Tour of the Gila and 3rd place in the all-women’s Tour de Boudicca. They are currently the #2-ranked women’s team on ZwiftPower.

Roster

Parity

Gender parity is an important topic in sport, and certainly much-discussed in cycling. Zwift riders in particular seem to receive more parity than riders in other cycling disciplines, due in no small part to Zwift’s efforts at gender parity from the beginning.

“It’s exciting to see eSports leading the way with parity in cycling,” said Jenn Real, 2019 Zwift USA National Championships silver medalist and Saris + The Pro’s Closet team manager. “As we see equal coverage and access for women’s teams in the virtual world, it’s becoming apparent that eSports can positively impact racing in the real world.”

In particular, Zwift’s live stream coverage of big races has been a huge marketing boon to women’s teams. Some have discovered just this season that Zwift racing brings them more coverage than they’ve ever had before!

This fact isn’t lost on team sponsors. “The value placed on equal opportunity and coverage for women’s racing in eSports was a major motivation behind introducing our first virtual race team,’ said Matt Heitmann, Chief Marketing Officer at The Pro’s Closet.

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Eric Schlange
Eric Schlangehttp://www.zwiftinsider.com
Eric runs Zwift Insider in his spare time when he isn't on the bike or managing various business interests. He lives in Northern California with his beautiful wife, two kids and dog. Follow on Strava

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